Color Care Acidic Milk Rinse infused with coconut to provide an extra caring step after color service, noticeably softening, smoothing and rebalancing hair’s pH. To use: after color service, rinse color from hair. Apply shampoo. Rinse. Towel blot hair to remove excess moisture. Directly apply Acidic Milk Rinse from roots to ends. Leave in 5 minutes. Rinse. Follow with conditioner.